Lisandro Ancewicz
About Me
I'm Lisandro Ancewicz, a Buenos Aires-born Creative Director, Innovator, and Designer. My work is a fusion of innovative thinking, creative flair, and the vibrant cultural heritage of Argentina.
lisander.lee@gmail.com
Selected Work
(8)
Fanta Play
Concepting, Art Direction
/01
Fanta Play
Concepting, Art Direction
/01
Fanta Play
Concepting, Art Direction
/01
Tide Super Bowl LI
Concepting, Innovation, Art Direction
/02
Tide Super Bowl LI
Concepting, Innovation, Art Direction
/02
Tide Super Bowl LI
Concepting, Innovation, Art Direction
/02
Absolute Land
Concepting , UX/UI, 3D Build
/03
Absolute Land
Concepting , UX/UI, 3D Build
/03
Absolute Land
Concepting , UX/UI, 3D Build
/03
Samsung 837X
Concepting, Innovation, Development
/04
Samsung 837X
Concepting, Innovation, Development
/04
Samsung 837X
Concepting, Innovation, Development
/04
Grey Goose Us Open
Concepting , UX/UI, 3D Build
/05
Grey Goose Us Open
Concepting , UX/UI, 3D Build
/05
Grey Goose Us Open
Concepting , UX/UI, 3D Build
/05
Fanta Saving The Source
Concepting , Design, UI
/06
Fanta Saving The Source
Concepting , Design, UI
/06
Fanta Saving The Source
Concepting , Design, UI
/06
Acura Grand Prix
Concepting, Art Direction
/07
Acura Grand Prix
Concepting, Art Direction
/07
Acura Grand Prix
Concepting, Art Direction
/07
VW Jetta
Concepting, Art Direction
/08
VW Jetta
Concepting, Art Direction
/08
VW Jetta
Concepting, Art Direction
/08
How I approach leading projects from start to finish
01
Understand
I collect the project information, data inputs, and constraints upfront. I ask the necessary questions to understand the problem and the goal we want to achieve.
02
The more the merrier
In leading projects, I prioritize collaboration, bringing together strategists, creatives, and tech experts early on. This approach ensures diverse perspectives are integrated from the start, enabling us to foresee and mitigate potential challenges, ensuring a smoother project execution.
03
Looking for a solution
In this phase, I encourage extensive exploration, brainstorming a wide array of solutions, no matter how unconventional. This approach ensures that the selected ideas are truly the best, having been chosen from a broad spectrum of possibilities.
04
Making it beautiful
At this stage, with input from all parties, we focus on crafting a cohesive, compelling, and visually stunning piece. We achieve this by leveraging the right resources and talent, ensuring our idea is realized in the most beautiful and effective way possible.
05
Launch and learn
In the final step of our process, we launch the piece and meticulously measure its impact. This stage is crucial for learning and refining our strategies, as we analyze results to inform and enhance future projects.
01
Understand
I collect the project information, data inputs, and constraints upfront. I ask the necessary questions to understand the problem and the goal we want to achieve.
02
The more the merrier
In leading projects, I prioritize collaboration, bringing together strategists, creatives, and tech experts early on. This approach ensures diverse perspectives are integrated from the start, enabling us to foresee and mitigate potential challenges, ensuring a smoother project execution.
03
Looking for a solution
In this phase, I encourage extensive exploration, brainstorming a wide array of solutions, no matter how unconventional. This approach ensures that the selected ideas are truly the best, having been chosen from a broad spectrum of possibilities.
04
Making it beautiful
At this stage, with input from all parties, we focus on crafting a cohesive, compelling, and visually stunning piece. We achieve this by leveraging the right resources and talent, ensuring our idea is realized in the most beautiful and effective way possible.
05
Launch and learn
In the final step of our process, we launch the piece and meticulously measure its impact. This stage is crucial for learning and refining our strategies, as we analyze results to inform and enhance future projects.
01
Understand
I collect the project information, data inputs, and constraints upfront. I ask the necessary questions to understand the problem and the goal we want to achieve.
02
The more the merrier
In leading projects, I prioritize collaboration, bringing together strategists, creatives, and tech experts early on. This approach ensures diverse perspectives are integrated from the start, enabling us to foresee and mitigate potential challenges, ensuring a smoother project execution.
03
Looking for a solution
In this phase, I encourage extensive exploration, brainstorming a wide array of solutions, no matter how unconventional. This approach ensures that the selected ideas are truly the best, having been chosen from a broad spectrum of possibilities.
04
Making it beautiful
At this stage, with input from all parties, we focus on crafting a cohesive, compelling, and visually stunning piece. We achieve this by leveraging the right resources and talent, ensuring our idea is realized in the most beautiful and effective way possible.
05
Launch and learn
In the final step of our process, we launch the piece and meticulously measure its impact. This stage is crucial for learning and refining our strategies, as we analyze results to inform and enhance future projects.
01
Understand
I collect the project information, data inputs, and constraints upfront. I ask the necessary questions to understand the problem and the goal we want to achieve.
02
The more the merrier
In leading projects, I prioritize collaboration, bringing together strategists, creatives, and tech experts early on. This approach ensures diverse perspectives are integrated from the start, enabling us to foresee and mitigate potential challenges, ensuring a smoother project execution.
03
Looking for a solution
In this phase, I encourage extensive exploration, brainstorming a wide array of solutions, no matter how unconventional. This approach ensures that the selected ideas are truly the best, having been chosen from a broad spectrum of possibilities.
04
Making it beautiful
At this stage, with input from all parties, we focus on crafting a cohesive, compelling, and visually stunning piece. We achieve this by leveraging the right resources and talent, ensuring our idea is realized in the most beautiful and effective way possible.
05
Launch and learn
In the final step of our process, we launch the piece and meticulously measure its impact. This stage is crucial for learning and refining our strategies, as we analyze results to inform and enhance future projects.
Experience
With over 14 years in the US advertising industry, I've established myself as an award-winning Creative Director. My career has been defined by a diverse skill set and success in crafting digital campaigns across a range of platforms, from traditional TV to the innovative realms of social media and the Metaverse. I'm not only passionate about tackling new challenges but also thrive on leading and mentoring teams, guiding them towards creative breakthroughs.
Razorfish LA
VP, Group Creative Director
Jul 2022 - Sep 2023
Razorfish LA
VP, Group Creative Director
Jul 2022 - Sep 2023
AKQA
Creative Director, Innovation
Jul 2021 - Jul 2022
AKQA
Creative Director, Innovation
Jul 2021 - Jul 2022
MullenLowe U.S.
Associate Creative Director
Jun 2019 - Jun 2021
MullenLowe U.S.
Associate Creative Director
Jun 2019 - Jun 2021
Deutsch
Senior Art Director
Feb 2018 - Jun 2019
Deutsch
Senior Art Director
Feb 2018 - Jun 2019
Awards
My drive for winning awards stems from a passion for creative thinking and innovation. Each award is a recognition of creative breakthroughs, pushing me to continually set higher standards in my work and inspire those around me.
CANNES
14
CANNES
14
CLIOS
5
CLIOS
5
D&AD
6
D&AD
6
ONE SHOW
5
ONE SHOW
5
Off the Clock
You'll catch me engaging in activities that help me stay motivated and inspired. Coding fun stuff, sailing the Pacific, welding furniture, and exploring new places.
