Michael Carter, Digital Product Designer
Michael Carter, Digital Product Designer
Michael Carter, Digital Product Designer

Creative Director - Prompt and Systems Architect

Creative direction for an AI-powered world.

Advertising and content creation shaped by AI, prompt engineering, and real-world experimentation.

How my work takes shape

Over the course of my career, I’ve worked in three distinct but complementary ways—leading creative teams, collaborating hands-on with brands, and building platforms that scale creative work.

6+ One Show

5+ Clios

6+ D&AD

14+ Cannes Lions

6+ One Show

5+ Clios

6+ D&AD

14+ Cannes Lions

10+ happy clients

5+ years of experiences

20+ projects completed

Trusted by many

Lisandro doesn’t just design visuals — he designs systems. His work changes how teams think, move, and scale creatively.

Samantha

Founder at NexaTech

Lisandro doesn’t just design visuals — he designs systems. His work changes how teams think, move, and scale creatively.

Samantha

Founder at NexaTech

Lisandro doesn’t just design visuals — he designs systems. His work changes how teams think, move, and scale creatively.

Samantha

Founder at NexaTech

10+ happy clients

5+ years of experiences

20+ projects completed

Trusted by many

10+ happy clients

5+ years of experiences

20+ projects completed

Trusted by many

10+ happy clients

5+ years of experiences

20+ projects completed

Trusted by many

Where I add the most value

When I join a team, I help bring clarity, momentum, and structure to creative work—especially where advertising, content, and AI intersect.

From ideas to real creative solutions

Most of my work starts with a creative problem—too much content, unclear direction, or slow workflows. I focus on solving it through better ideas, clearer processes, and hands-on collaboration.

1

Understand the challenge

Clarify the real problem—creative direction, volume, speed, or uncertainty around new tools.

1

Understand the challenge

Clarify the real problem—creative direction, volume, speed, or uncertainty around new tools.

1

Understand the challenge

Clarify the real problem—creative direction, volume, speed, or uncertainty around new tools.

2

Define the idea

Shape a clear creative approach that aligns teams and sets direction.

2

Define the idea

Shape a clear creative approach that aligns teams and sets direction.

2

Define the idea

Shape a clear creative approach that aligns teams and sets direction.

3

Build and test

Work hands-on to create, experiment, and refine ideas in real conditions.

3

Build and test

Work hands-on to create, experiment, and refine ideas in real conditions.

3

Build and test

Work hands-on to create, experiment, and refine ideas in real conditions.

4

Improve and repeat

Learn from what works, refine the approach, and make it easier to apply again.

4

Improve and repeat

Learn from what works, refine the approach, and make it easier to apply again.

4

Improve and repeat

Learn from what works, refine the approach, and make it easier to apply again.

FAQs

Answers to common questions to help you understand the process and how we can work together

I'm here to help you

What kind of teams do you work best with?

I work best with creative teams and leaders who are navigating change—whether that’s scaling content, adopting AI, or bringing clarity to complex creative challenges.

Are you more focused on advertising or AI?

Do you replace creative teams or roles?

How hands-on are you in projects?

Do you work as a consultant or as part of a team?

What makes your approach different?

I'm here to help you

What kind of teams do you work best with?

I work best with creative teams and leaders who are navigating change—whether that’s scaling content, adopting AI, or bringing clarity to complex creative challenges.

Are you more focused on advertising or AI?

Do you replace creative teams or roles?

How hands-on are you in projects?

Do you work as a consultant or as part of a team?

What makes your approach different?

I'm here to help you

What kind of teams do you work best with?

I work best with creative teams and leaders who are navigating change—whether that’s scaling content, adopting AI, or bringing clarity to complex creative challenges.

Are you more focused on advertising or AI?

Do you replace creative teams or roles?

How hands-on are you in projects?

Do you work as a consultant or as part of a team?

What makes your approach different?

Book a call, and I’ll take care of the rest

© 2026 All right reserved

Book a call, and I’ll take care of the rest

© 2026 All right reserved

Book a call, and I’ll take care of the rest

© 2026 All right reserved