Lisandro Ancewicz

TM

Samsung 837X

/04

Razorfish and Samsung Electronics America partnered to open the virtual doors to Samsung 837X: an immersive metaverse experience that transported visitors into the flagship store in the heart of New York City. The experience took place within the Decentraland platform, marking one of the largest brand takeovers in the metaverse to date.

Client:

Samsung

My Role:

Creative Lead

Year:

2023

Service Provided:

Concepting, Innovation, Development

The project

Visitors to the experience could pick up exclusive NFTs and other goodies in the Samsung virtual store, while also checking out live events, including a mixed reality live dance party. Other attractions included a Connectivity Theater displaying the latest announcements from Samsung and a Sustainability Forest in partnership with Veritree, a climate solutions platform.