Lisandro Ancewicz
Fanta Saving The Source
/06
When Coca-Cola wanted to launch its new “Play” campaign for the Fanta brand, it was only natural to allow users to play it. ‘Saving the Source’ was the 52-page interactive graphic novel that sits at the center of the Play Fanta campaign. Built for the web, iOS, and Android, it's a fully playable experience with embedded games, videos, and social components. Launched in 190 countries around the world, it had an average engagement time of over 9 minutes.
Client:
Fanta
My Role:
Creative Lead , Art Direction
Year:
2023
Service Provided:
Concepting , Design, UI
We've created a whole immersive world.
A 52-page interactive novel.
Developed story and brand new characters.
A whole new UI for users to interact with the interactive story.
Multiple online games.
Launched a brand new landing page.
Created promotion assets for multiple platforms.
Video content for under and above-the-line publication.
