To launch Fanta’s interactive graphic novel, we created a social campaign on Facebook that let users join our characters on their adventure.
Role: Creative Lead, Designer, UX
Agency: Ogilvy & Mather NY
Awards: 2x Favorite Website Award
Check the case study for a glance of the whole campaign.
REDESIGN OF THE FANTA.COM HUB
FANTA SAVING THE SOURCE GRAPHIC NOVEL. LANDING PAGE. UX DESIGN.
GRAPHIC NOVEL LAUNCH ON FACEBOOK. GENERAL DESIGN AND CONCEPTING.
STARTING THE CONVERSATION IN SOCIAL MEDIA. DESIGN AND CONCEPTING FOR THE WHOLE SOCIAL CAMPAIGN.
A COLLECTION OF POSTCARDS DESIGNED FOR THE CAMPAIGN.