Tide - #BradshawStain (Super Bowl LI)

With a little help from Terry Bradshaw, we pranked the biggest sports audience on the biggest say of the NFL season with a little, tiny BBQ stain. Role: Creative Lead, Concept   Agency: Saatchi & Saatchi NY Awards: 11 Cannes / 5 DandADs / 4 OneShows / 4 Clios

Check the case study for a quick glance of the whole campaign.👇👇👇
The promo was broadcasted in the style of an original promo from Fox Sport. Whoopsies.​​​​​​​
The Internet went off and just as they were really freaking out, we brought it all around with a TV spot and the solution to Terry’s stain.​​​​​​​
But we didn’t stop there. During Q4 of the game we kept the fun going.
Finally some good reactions from the press.

You may also like

Fox Networks - The Gifted Launch (Ai)
We partnered we Fox Networks to launch the Marvel based story The Gifted. We developed multiple key art for the show and followed it with a fully functional AI data based game. Specially designed for our target audience. Role: Creative Lead, Designer.  Agency: 360I LA
Volkswagen - Jetta Launch
To help debut the all-new Volkswagen Jetta we launched a cross platform campaign called Betta Getta Jetta. Directed by Man vs Machine and animated at JAMM Studios we created a series of 12 CG spots that focused on key features of the new car. We partnered with Interscope Records and worked with several up and coming artists to create unique music tracks for each film. Role: Creative Lead, Designer.  Agency: Deutsch LA
Fox Networks - The Orville
To Launch Seth MacFarlane's first live-action sci-fi tv series, "The Orville", FOX wanted something big and buzzworthy—something we could still be talking about 400 years from now. So, we created the first ever cryogenics sweepstakes for fans who were looking to come aboard Seth's futuristic ship and #JointheOrville. We launched at San Diego Comic-Con with a job fair and space preparedness station, allowing fans to apply for a job through a video interview and even try out a gyroscope to get a taste of zero gravity. Over 50k entries ZERO media budget 100% organic engagement Role: Creative Lead, Designer.  Agency: 360I LA
Time Warner Cable - Ray Donovan
We partnered with Showtime’s Ray Donovan to promote Time Warner Cable’s new one-hour service windows. Role: Creative Lead, Concept Agency: Ogilvy & Mather NY
Acura - Grand Prix
For the Acura Grand Prix we've created "Less Track, More Street". Being our home track and the only street circuit on the tour, Long Beach is where we can flex our motorsports street cred. Agency: MullenLowe LA Role: Creative Lead, Designer.
Absolut Metaverse
To celebrate the 10 years of Coachella’s partnership, Absolut is mixing the real life Coachella experience with the metaverse through Absolut.Land. The one-of-a-kind metaverse experience has over 10 interactive elements including a chance for fans to be teleported from the metaverse into Coachella weekend 2. Role: Creative Technologist, Creative Lead Agency: Young Hero
Volkswagen - Soul of the Mountain
Content, Content, Content. We were briefed to create a great piece of content that showed the partnership between Volkswagen and PSIAA (Snowboard and Ski instructors association). The budget was low but the excitement was high. With just a group of 4 we decided to go to Colorado and shoot two amazing influencers shredding the mountains. Role: Creative Lead, Designer Agency: Deutsch LA
Yeti Studio - A new take on their logo
In this project I was asked to create an interpretation of Yeti's logo. I believe a true Art Director should never stop pushing pixels. I sat down with Cinema4d and this is the process and results.
Fiber One - Expecting
We asked Michael Bolton to dedicate an anthem of hope to America, and its gestating food babies. A ballad to a bowel movement, if you will. Role: Creative Lead, Concept, Designer Agency: Saatchi & Saatchi NY Awards: 2 Cannes / 1 Clio / 1 DandAD
↑Back to Top