Tide - #BradshawStain (Super Bowl LI)

With a little help from Terry Bradshaw, we pranked the biggest sports audience on the biggest say of the NFL season with a little, tiny BBQ stain. Role: Creative Lead, Concept   Agency: Saatchi & Saatchi NY Awards: 11 Cannes / 5 DandADs / 4 OneShows / 4 Clios

Check the case study for a quick glance of the whole campaign.👇👇👇
The promo was broadcasted in the style of an original promo from Fox Sport. Whoopsies.​​​​​​​
The Internet went off and just as they were really freaking out, we brought it all around with a TV spot and the solution to Terry’s stain.​​​​​​​
But we didn’t stop there. During Q4 of the game we kept the fun going.
Finally some good reactions from the press.

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